Out of the founders of the brand, Renato Gervasi is the Joyà Designer: the expert of the beautiful-being and the creator of Compagnia Della Bellezza’s keenest managerial practices. An eccentric dreamer, a tireless explorer of the art of being, to him Coaching has no secrets! Today is the management department director and the inventor of its managerial philosophy: Joyà Marketing. Renato is engaged in developing training courses aimed at continuously improving the strategic management of the Salon, creating tools and theoretical and practical handbooks for personal and professional growth; real handbooks with directions to enjoy the game of life. Although his audience is since years well-established, many (from outside the world of hairdressing too) are learning to increasingly appreciate him for its Joyà pills on social networks and especially for his video-ritual “BuonCompligiorno”, shared every morning on his facebook page “Renato Gervasi – Joyà designer”; a hymn to life and the pleasure for living it, whatever happens … Today!