With the presentation of the National Convention of “Miss – Age of Courage”, our new Fall/Winter 2016 collection, we could not certainly usher better than that “Age of Courage”.
From the 4th to the 7th of October, during the four days of events, presentations, entertainment, business and networking, have followed emotions and adrenaline. We, the Compagnia della Bellezza, fielded our strategies for the new business year, to keep the Salons in step with the evolving times!
We deeply want to thank all of our Ambassadors for the trust they place in our mission and for their desire to improve always, giving our customers an excellent service at 101% constantly.
Exceptional location for the event the Club Valtur Portorosa which hosted, in his crowded conference room, over 400 guests with hairdressers and fashion enthusiasts, present also for the Show of the new CDB innovations. On stage, in succession, both Salvo Filletti and Renato Gervasi, welcomed with great warmth and participation by the public. This year they have chosen to simulate a typical day in an amazing Salon at Compagnia della Bellezza. A true passionate show surprising everyone present in the room. The show developed among the enerjoyà rites and Renato Gervasi hints about managerial innovations; then music, live haircut with new amounts of the Miss collection put in place by the master Salvo Filetti and CDB Artistic Team on stage to color and set models (all in real time, like in a real salon). Guest of honor of the show, our Alice Sabatini, Miss Italy 2015, the absolute protagonist of the final part of the event; with gorgeous smile and tuft perfectly set she went on stage to take pictures with all of our guests.
In this fantastic atmosphere, the main protagonists were definitely our new haircuts: Miss Daring and Miss Authentic, through Miss Teen Pride and many others.
The key points of our new collection are:
- MOD featured by a sleek modernism that exceeds the casual and the desire to stand out with an innovative and nice look, through mini BOB and PIXIE TOUSLED.
- OB-SHAG perfect synthesis of our time. Glamor and audacity come together just like BOB and LOB blended with SHAG to mess up hair perfection. The classic bob is well combined with bold colors like red sunshine, a Venetian red that animates the scaled cuts and traditional bob takes shape in an original manner.
- GRUNGE that enhance the possible transformation, a less naive and more ironic femininity, typical of the emancipation of the ’90s, free from the excesses of the ’80s; long scaling, natural and lived volumes.
During the following days of the congress hairdressers have had the opportunity to take stock of the situation on the last half semester of intense activities of the group, one above all the presence on TV as Miss Italy 2015 official hairdressers, reviewing all the CDB latest products, participating in meetings of traditional marketing topics, Joyà marketing and digital innovation, managerial and stylistic. Even moments of leisure, useful to enliven the intense days of work. Here then is our Hairdressers immediately ready to live the experience of a great hike in the Aeolian Islands or to live a delicious gala dinner in the name of the teambuilding; here they are triggered during the disco evenings and over the breaks between one meeting and another, always ready to exchange practical advices, to tell hairstyle experiences and ideas with customers and the hottest trend of the moment.
Today, after a few days this fantastic experience ended, we are aware that the Congress of the COURAGE (as we liked to call it), was perhaps one of the most engaging and exciting congress of the history of the Compagnia della Bellezza. The turning point congress, improvements and planning of a group that face the future with even more concrete results. The Courage Congress has left us with even stronger conviction that it is time to push on our project, and our desire to further export and consolidate the importance of the Made in Italy Hair Fashion and CDB quality tailoring beyond the borders of our country have never been so great as it is today.
Thank you all … Because we are, all together, the Compagnia della Bellezza … Numbers 1 per vocation.